yourself up for cluelessness. You need to test and track your campaigns so
that you can improve your results, and roll out with a marketing campaign
that is incredibly profitable. Some online business owners are scared to look
their business in the eye.
For online business owners like this, they usually go out of business very
quickly. 95% of all online businesses that start up this year will fail. And the
surprising thing about this figure is that the stats remain the same year after
year after year. Does that surprise you? Do you think you’re business could
suffer this dreadful fate?
Your business doesn’t have to. One of the first things that you need to be
doing to increase your sales and profits is to analyze your campaigns and
see if there’s anything that you could be doing differently to boost your
sales. This could mean tweaking your landing page slightly, leading visitors
to a page where opting-in to your email newsletter is the only option, or
simply leading them to a sales letter page.
The choice is yours, but you have to make sure that you do it. It’s not hard to
do. For example, you can simply go over to Google Adwords and set up a
new account. Google Adwords is a “pay per click” program where you get
charged per click whenever someone clicks on your search engine ad. And
believe it or not, this is one of my favorite ways to get traffic to my website.
There’s nothing like advertising that can get you a ton of traffic to your
website literally overnight. But back to what I was saying. Sign up to
Adwords and launch your campaign. Write an ad, include your keywords, and
test multiple landing pages. The landing page that you choose should be the
one that you roll out with when it comes to investing more money into
advertising.
This is a classic example of how testing and tracking your results can actually
improve your sales and profits. Without testing, how will you know what
works effectively and what doesn’t? This is something that you seriously
need to think about. Because I guarantee you, your competitors are testing
and tracking their results, and if you don’t come correct with your game, they
just might drive you out of business.
You need to play detective. Find out what works for your website and then
automate it. We all know that there’s a ton of ways to get traffic to your
website, but you should limit all of these ways to just a handful. Find the top
5 ways of traffic that works for your business, and focus on these 5 each and
everyday. You’ll rapidly accelerate the rate at which you get sales.
I think it’s pretty obvious that you need to be tracking and testing your
results, so I hope that you will take it seriously. The sooner you start
tracking and testing, the sooner your sales and profits will increase.
Good luck with using these tips to make more money in your online
business today.